Rudolf "Rudi" Dassler aka the other brother of the two world-famous Dassler brothers and quality shoemaker since 1924. After Rudi and his younger brother Adolf "Adi" Dassler got on the wrong foot and went separate ways, Rudi started Ruda that later became PUMA in 1948. With a focus on football boots in the ´50s like the “SUPER ATOM” Puma began to make a name for themselves. In 1967 PUMA found its matching logo, created by Lutz Backes, a cartoonist from Nuremberg. With spiked shoes, like football cleats and track & field runners in their pockets, PUMA looked right and left for new inspiration and expansion-ideas and they found it in the name of Walt “Clyde” Frazier, a basketball star, in-need of a special shoe he could use on court. The Puma Clyde was born. With Diego Maradona, Boris Becker, Heike Drechsler, the Trinomic and PUMA Disc. technology the ´80s and ´90s were full of highlights. Today, Usain Bolt or Rihanna bring PUMA to the next level and we are happy to have it all in stock, from PUMA Suede, the PUMA Clyde, PUMA Fenty alongside limited PUMA releases and other PUMA Sneakers.
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